A competition entry for a 100 meters tall fashion museum in Omotesando, Tokyo.
In collaboration with Iacopo Boccalari & Camille Pincemin.

From the project description:

What we are tells stories of who we are, who we want to be and where we’re going. But the fashion is not just personal – it speaks just as loudly about society, culture and history. These stories are the basis of our proposal for a new fashion museum.

The Tokyo Fashion Museum allows its visitors to experience these stories and the clothes in a form of a giant, vertical catwalk. The vertical movement serves as a metaphor of the history of fashion in which the visitors will be guided through clothes from the past 100 years to the present. Taking a walk among the clothes hanging allover the atrium allows new ways to experience these fantastic creations we know as fashion.

No other city seems to fit this building better than Tokyo, a city where changes are the only constants, a perfect platform to inject the everchanging stories of fashion. The building adapts its base and footprint to a scale that relates to the sorroundings. The base, then, gets gradually bigger to compensate one of the drawbacks of the skyscraper typology: poor floorspace.

At about 26 meters above the ground the building breaks, this is where the runway and foyer of the museum sit, making use of the city itself as a backdrop for fashion shows, events or just for experiencing the view: a true urban balcony.